The coffee produced in the Panama Canal Watershed (PCWC), called Cuencafé, added a new international scenario for its promotion. The event, Coffee Culture: The Road to Central American Coffee, was organized by the Inter-American Institute for Cooperation on Agriculture (IICA) in Ontario, Canada.

Elza Martinez, president of the Association of Coffee Growers of the Sub-watershed of the Cirí and Trinidad Rivers of the Panama Canal (ACACPA), explained to the participants the history of this group of Panamanian coffee growers, the birth of Cuencafé and the impact of their work in the protection of water resources, especially in an area as important as the PCWC.

The event was attended by producers, group leaders, technicians and officials from the entire Central American region, who shared their experiences, plans and future projects in coffee growing.

Panama was also represented by a Cuencafé pavilion, in order to showcase the quality of this national product at this virtual and face-to-face event.  Canada is the country with the highest per capita consumption of coffee in America, and at the same time, one of the highest in the world.